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When JBL's founder, James B. Lansing, was young, a trip to the movies was the most common way to experience sound and music. Before JBL was formally formed, James B. Lansing helped cinemas innovate their audio technology.

It may be hard to imagine the scale of this today, but in the first half of the 20th century, over half of all Americans went to the movies every single week. The sound, of course, played an important role in their experience, and JBL is still the first choice in speakers for an overwhelming percentage of cinemas worldwide.

The last 2 decades have brought about major changes in sound technology and the way we use music. The advent of Sony's Walkman and the iPod made portable music popular. JBL went a step further with a wide selection of headphones and smart portable speakers to take the mobile listening experience to the next level.
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